Fall is on the way and there are a lot of exciting happenings going on with our family and business. One of our projects the whole family is working on is the opening of our new studio. Almost every client that contacts us is asking if we have a studio. So after many hours and days of putting the numbers together, the hunt for the perfect location/property and negotiations on a long term contract with the property owner, we have signed the lease.   During the planning stages, we had a lot to consider with the three top concerns being location….location….location.   Then we had to find the right fit for out brand….a location and property that worked for what we do.  As much as we wanted to just drive right down the road to our studio, we felt it was  too restricting when we looked at it from a business standpoint.  So we have decided to open the studio in a location that will be accessible to over 7 million people within an hour and a half and more importantly over 750,000 people within an hour of the studio.  Being within a short drive to a vast potential client base will ensure success and allow us to continue our pricing at a non-big city pricing structure and provide the most bang for the buck.

So where is the studio?  It is within 35 minutes of Fairfield (our home), remain 30 minutes from Corsicana and Mexia, get us within 30 minutes of Waco and surrounding communities, but allow us to move within that critical 1 hour drive from the DFW area which is a huge marketing potential.  The rural population surrounding the studio (within 1 hour) is huge and of course our primary target market as we just love being country with a big city fashion flair style twist.   It was also important for us to find a location that fits our brand.  From old style portraiture to modern fashion, 4K photography shoots a wide range of styles.  The venue needs to portray everything we shoot so it needed to be a large space with the right atmosphere.  Comfortable…..Elegant….Trendy…..Shabby Chic….YES, IT HAS IT ALL.   The town is small and historic.  Made up of gorgeous Victorian homes, Hubbard is the perfect styled town in a unique geographical location for a studio for someone not wanting to move into the huge market of DFW area but still provide an amazing service to the surrounding areas including Waco, Hillsboro, Hewitt, Mexia, Fairfield, Teague, Corsicana, Ennis, and as far as Dallas and Ft. Worth.  Other than our amazing town of Fairfield, this location is perfect for a studio and moves us into an amazing opportunity of potential clients.  Studies show that clients will drive an hour and a half to receive an portrait experience and two hours for wedding brides for glamour and bridals.  We are now within that distance and look forward to the security and opportunity to serve our community as well as the new opportunities of the 7 million possibilities within an hour and a half.   On a side note, I can not believe our luck in the owner of the property.  Colette is very active in Hubbard bringing the history back to the area and has been amazing.  She has restored a hotel right in the heart of Hubbard and basically allowed us to set the parameters of the lease to fit our needs.  She is excited about having a studio in town and feels we are the perfect fit to help support the small town and its Victorian style.  A special thank you goes out to her.

So more about the studio.  We are just beginning renovations of the property and decorating and installing the necessary studio equipment.   It will be a while before completed but we are working night and day to get it just right but will start off at 1500 sq. ft. and end up expanded to 2000 sq. ft.  When completed, it will be perfect and will include the following:

  • A homey entrance fitting for the area that will include a consultation area and viewing area
  • Wall Art Gallery from previous sessions displaying all the products offered by 4K Photography
  • Senior and Bridal studio from traditional to fashion backgrounds
  • Glamour and Boudoir studio for bridal glamour and to celebrate you!
  • Outdoor shooting areas for senior and fashion sessions
  • Trendy Shabby Chic decor
  • High Definition proof viewing format mixed with a vintage setting which matches our styles…from vintage/traditional to modern/fashion
  • Complimentary Coffee and refreshment bar for all the comforts of home and pampering you deserve
  • Fireplace and mantel setting for holiday and cozy sessions
  • an all new pricing strategy different than all other photographers for seniors, brides, glamour and boudoir.
  • much much more.

So when will it be ready?   We are shooting for mid November…..just in time for the holiday season but it is up to the contractors doing some renovations and the delivery of equipment…test shoots and computer system installations.  You can’t rush greatness, but we are doing our best.  Within the week we will be revealing the new pricing strategy that will blow your mind (:    It will include lower product pricing, longer session times, more options for sessions, indoor and outdoor packages, and much more.  So if you want to hear more and receive a discount voucher for your first session, just fill out the form below.  We will also be announcing an open house where we will show off the studio and choose a lucky winner to have a free mini session and products valued at over $500 during the open house.  It is your opportunity to be a model for a day, win free prints and canvas gallery wraps and more.  So fill out the form below to receive more information and a no obligation discount voucher.




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